Believe it or not but there is one market where Google is not #1. Not the smallest market either. According to Analysys its share of search engine revenues in China is around 30%, or less than half of Baidu - the leading Chinese search engine, now considered as the 3rd biggest search property on the Internet.
Even more surprising is the report released this week by Google in which we learn that the most searched term among Mainland Chinese users of Google is … Baidu. Two explanations come to mind: “googling” has already permeated the consciousness of the Chinese netizens so well that they don’t realize they are using Google to search for another search engine. A second explanation could be that Baidu uses robots to enter “Baidu” on the Google website so as to increase its ranking.
In any case, the battle between the two giants promises to be interesting!
P.S.: For those wondering, the most searched terms in 2008 were about the Sichuan earthquake, the Olympics opening ceremony and substandard milk powder…
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