about

University of Lausanne
yves.pigneur@unil.ch

HEC Lausanne
Building Internef (ISI) – Office 235
1015 Lausanne

Business model design changes the art of possible

The importance of the service economy and business innovation are widely recognized. New information technology have redefined the ways of conducting business, providing new services, new customer experiences, new work practices, and new business models. Having adopted the “Managing as designing” paradigm, we (team) design, evaluate and diffuse news concepts, frameworks, visual canvases and tools for designing services, business models and other strategic management objects.

website (people.hec.unil.ch/ypigneur)